The NBA’s number one draft pick is a smart guy, both on and off the court. Even before being drafted by the New Orleans Hornets, Anthony Davis, famous for his connected eyebrows, filed trademark applications for the phrases “Fear The Brow” and “Raise The Brow.”
“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very unique.” Davis says many people have urged him to shave his brows, but Davis said he has no plans to do so because “everyone’s talking about it.”
While Anthony is taking all the right steps to protect his intellectual property rights, he may still have to do some legal wrangling. Reid Coffman, who owns the apparel store Blue Zone, filed a trademark application for the phrase “Fear the Brow” last November and uses the phrase on Davis-themed merchandise.
However, like Jeremy Lin and other sports stars who were not the first to file, Anthony should still be able to challenge the trademark, arguing that it undeniably refers to him.