Trademark protection is invaluable for companies operating in the United States and worldwide. As business becomes more global, trademark activity has spiked in countries like China.
In a recent report, Special Report: 2012 State of Trademarks, Thompson CompuMark examined trends in global trademark activity. Below are a few findings of note:
- Trademark activity in 2011 and 2012 remains somewhat flat, a result of a global economy that is still weakened and subdued.
- China had the most published trademarks for 2012, followed by the United States, Brazil, Turkey, France, South Korea, Japan, Germany, Canada and the United Kingdom.
- The Chinese trademark office published nearly 925,000 trademarks in 2012, more than triple the United States’ total of 234,527.
- Among the countries that showed trademark growth, the U.K. leads at 10 percent followed by Turkey at 8 percent.
- Of all the classes, class 35: Advertising & Business Management, was by far the most active in 2012, with nearly 393,000 published trademarks filed across the 186 authorities studied.
- Following class 35, the next most active class was 25: clothing, Footwear, Headgear, with nearly 270,000 published trademarks.
As this report highlights, international trademark registration is an increasingly important part of comprehensive brand protection. Because the process differs by country, it is imperative to consult with an attorney experienced in foreign intellectual property concerns.